Article Marketing – 2 Things Every Article Must Have to be Effective
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By :
A.J James
Submitted
2012-02-06 09:42:44 |
Article Marketing – 2 Things Every Article Must Have to be Effective
Article marketing has become more important than ever for Internet-based businesses.
Marketers use articles as a way to drive free traffic to their websites and blogs. The free traffic generated by articles is precisely targeted to the website’s offer of information, service or a product.
Articles included on the website itself present the website owner as an authority in his or her niche.
Effective article marketing starts with the article. There are 2 characteristics that must be included in an article to obtain maximum benefits for the webmaster: 1) the correct keyword density and placement and 2) good content. We will discuss in detail each of these aspects of an effective article.
Good Content
Keyword stuffing, articles spun just to produce content or articles written by people who copy and paste information from others is not acceptable.
The recent changes by Google have resulted in millions of websites losing rank because of these practices.
Good content is back! Integrity is back. Once again good content comes before the sale.
What is good content? It is genuine, informative writing that adds value to the lives of those reading for information.
But if the people are given free information how do webmasters make money? Good writing does not have to be complete. Good writing leaves the reader with enough good information to want more good information.
Article marketing is about building relationships. The more good content is given away by a marketer the more the consumers trust that his in-depth information or product will help them solve a problem. The marketer has no need to be afraid of giving away too much information.
Proper spelling and grammar are also a part of good content.
Who will trust what someone has to say when he does not care if his content is error free?
SEO Article Marketing
There was a time when article marketing did not depend on keyword optimization but those days are gone. The only way for readers to have any hope of locating your article among the millions on the Web is if your article contains the correct keyword density and placement.
SEO keyword density is the number of times the correct keyword phrase is strategically placed in the article.
Keyword “stuffing” or placing a keyword phrase in an article more than 3 percent is now taboo. The best way to determine the correct density is to place the keyword phrase once every 100 words. For example, a 500-word article will have the keyword phrase included 5 times not including the title.
Keyword placement is important for the search engines to determine the main topic of your article. Your keyword or phrase is placed at the very beginning of the title if possible.
It is then mentioned in the first and last sentences of the article. The rest of the keywords are scatter throughout the main body. The keyword phrase should flow with the rest of the article.
In Conclusion
Marketers recognize the benefits of article marketing. It produces targeted traffic, brands the marketer as an authority and gives away good information. Keyword density and placement plus good content are of major importance to successful article marketing using effective articles.
Article Marketing – 2 Things Every Article Must Have to be Effective by AJ James
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article marketing, keyword density, seo article marketing, effective article marketing, smart article marketing, getting traffic with article marketing, article marketing secrets
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